Companies whose supply chains have been pounded by Coronavirus-linked disruptions fall into two broad categories:
- Those that accept their fate, hunker down, try to limit the fallout, and brace for losses in Q1 and Q2—and possibly even further into the future.
- Those that look for new marketing opportunities despite the brittle trading conditions.
A study of the tactics employed by companies falling into category 2 may provide lessons in shrewd supply chain management that we could all learn from: Smart Supply Chains Adapt to Overcome COVID-19 Challenges